IAB Creative Attributes

From Section 5.3 in OpenRTB 2.5 Spec

ValueDescription
1
Audio Ad (Auto-Play)
2Audio Ad (User Initiated)
3Expandable (Automatic)
4
Expandable (User Initiated-Click)
5
Expandable (User Initiated-Rollover)
6
In-Banner Video Ad (Auto-Play)
7
In-Banner Video Ad (User Initiated)
8
Pop (e.g., Over, Under, or Upon Exit)
9Provocative or Suggestive Imagery
10Shaky, Flashing, Flickering, Extreme Animation, Smileys
11Surveys
12Text Only
13
User Interactive (e.g., Embedded Games)
14Windows Dialog or Alert Style
15
Has Audio On/Off Button
16
Ad Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video)
17Adobe Flash